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Biog ID # 1214
Date created: May. 7, 2009
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| Employer Name: | SanDisk Corporation | | Position: | Director, Corporate Marketing | | Dates: | 2007 - Current | | Description: | Lead international team of 20+ corporate marketing and online professionals. Global responsibility f...(Show More)Lead international team of 20+ corporate marketing and online professionals. Global responsibility for:
- Corporate website (36 countries, 14 languages) and ecommerce
- Advertising
- Corporate Marcom
- Packaging
- Event Marketing
- Product launch...(Show Less) |
| Employer Name: | LeapFrog Enterprises | | Position: | Director, Brand Marketing & Communications, LeapFrog SchoolHouse | | Dates: | 2004 - 2007 | | Description: | Managed team of 12 in brand strategy and marketing plan development and execution for $50MM educatio...(Show More)Managed team of 12 in brand strategy and marketing plan development and execution for $50MM education division. Responsible for customer acquisition and retention, strategic marketing partnerships, web site and online marketing (including SEO, SEM), direct marketing, event marketing, promotions, advertising, PR, research, and creative services....(Show Less) |
| Employer Name: | Shaklee Corp. | | Position: | Director, Brand Marketing & Communications, LeapFrog SchoolHouse | | Dates: | 2001 - 2003 | | Description: | Developed marketing programs and sales tools to drive business growth for health and wellness indust...(Show More)Developed marketing programs and sales tools to drive business growth for health and wellness industry leader in online and direct channels. Managed team of 25 full-time employees and contractors.
Repositioned Shaklee brand to increase appeal and relevance to a younger consumer. Drove new brand image and positioning consistently across all vehicles—packaging, direct mail, print, online, etc.
Created first-ever direct-to-consumer catalog, producing $2MM in incremental revenue within first 3 months....(Show Less) |
| Employer Name: | AllAdvantage | | Position: | Director, Marketing Communications | | Dates: | 1999 - 2001 | | Description: | Developed branding and positioning for Internet Infomediary start-up and created comprehensive marke...(Show More)Developed branding and positioning for Internet Infomediary start-up and created comprehensive marketing plans to increase brand awareness and acquire and retain new customers in 26 countries (6 languages).
Helped grow member base to more than 7MM members in company’s first year using viral and affiliate marketing....(Show Less) |
| Employer Name: | McCann Erickson | | Position: | Management Supervisor (Del Monte, California Milk Advistory Board) | | Dates: | 1998 - 1999 | | Description: | Led agency team in design and roll-out of TV, print, radio, outdoor, event and retail programs for C...(Show More)Led agency team in design and roll-out of TV, print, radio, outdoor, event and retail programs for CMAB’s “It’s the Cheese” campaign. Resulted in broad awareness and successful branding of “California Cheese”.
Developed and executed an integrated marketing plan for Del Monte, culminating in the company’s first major image campaign in over 10 years....(Show Less) |
| Employer Name: | Leo Burnett | | Position: | Sr. Account Executive (Philip Morris, Fruit of the Loom) | | Dates: | 1994 - 1998 | | Description: | Supervised cross-functional agency teams in development and execution of marketing strategies, inclu...(Show More)Supervised cross-functional agency teams in development and execution of marketing strategies, including strategic positioning, advertising, consumer research, loyalty programs, direct marketing, events, promotions, packaging, and new product concept development. Held positions of increasing client service responsibility for Fortune 500 clients....(Show Less) |
| Employer Name: | Favor Dairy (Warsaw, Poland) | | Position: | Marketing Consultant | | Dates: | 1993 - 1994 | | Description: | Built and managed the marketing department and identified market-building opportunities. Conceived a...(Show More)Built and managed the marketing department and identified market-building opportunities. Conceived and executed marketing plans for introduction of dairy products to the Polish market. Conducted consumer research, developed packaging, created advertising and implemented retail promotions....(Show Less) |
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