Biog: The World Biography Project

Add Heather to My Connections

Claim This Biog (is this you?)

Add email address for Heather

Write Something...

Name: Heather Forsyth Gender: Female Birth Year: 1966 Current/Latest School: Northwestern University - Kellogg School of Management Current/Latest Employer: SanDisk Corporation

School Name: Northwestern University - Kellogg School of Management School Type: Graduate School School Location: Evanston, IL  USA Attended: 1991- 1993 Degree: MBA Activities: Dean's List, Dean's Service Award, Elected Executive Vice President of Graduate Management Association, Led international independent study course: "Private Enterprise in the Former Soviet Union" School Name: Stanford University School Type: University / College School Location: Stanford, CA  USA Attended: 1984- 1988 Degree: BA Concentration(s): Economics Activities: Omicron Delta Epsilon honor society, President of Stanford Economics Association, Delta Delta Delta Sorority, Intersorority Council Oxford University exchange program (1987)

Employer Name: SanDisk Corporation Position: Director, Corporate Marketing Dates: 2007 - Current Description: Lead international team of 20+ corporate marketing and online professionals. Global responsibility f...(Show More)Lead international team of 20+ corporate marketing and online professionals. Global responsibility for: - Corporate website (36 countries, 14 languages) and ecommerce - Advertising - Corporate Marcom - Packaging - Event Marketing - Product launch...(Show Less) Employer Name: LeapFrog Enterprises Position: Director, Brand Marketing & Communications, LeapFrog SchoolHouse Dates: 2004 - 2007 Description: Managed team of 12 in brand strategy and marketing plan development and execution for $50MM educatio...(Show More)Managed team of 12 in brand strategy and marketing plan development and execution for $50MM education division. Responsible for customer acquisition and retention, strategic marketing partnerships, web site and online marketing (including SEO, SEM), direct marketing, event marketing, promotions, advertising, PR, research, and creative services....(Show Less) Employer Name: Shaklee Corp. Position: Director, Brand Marketing & Communications, LeapFrog SchoolHouse Dates: 2001 - 2003 Description: Developed marketing programs and sales tools to drive business growth for health and wellness indust...(Show More)Developed marketing programs and sales tools to drive business growth for health and wellness industry leader in online and direct channels. Managed team of 25 full-time employees and contractors. Repositioned Shaklee brand to increase appeal and relevance to a younger consumer. Drove new brand image and positioning consistently across all vehicles—packaging, direct mail, print, online, etc. Created first-ever direct-to-consumer catalog, producing $2MM in incremental revenue within first 3 months....(Show Less) Employer Name: AllAdvantage Position: Director, Marketing Communications Dates: 1999 - 2001 Description: Developed branding and positioning for Internet Infomediary start-up and created comprehensive marke...(Show More)Developed branding and positioning for Internet Infomediary start-up and created comprehensive marketing plans to increase brand awareness and acquire and retain new customers in 26 countries (6 languages). Helped grow member base to more than 7MM members in company’s first year using viral and affiliate marketing....(Show Less) Employer Name: McCann Erickson Position: Management Supervisor (Del Monte, California Milk Advistory Board) Dates: 1998 - 1999 Description: Led agency team in design and roll-out of TV, print, radio, outdoor, event and retail programs for C...(Show More)Led agency team in design and roll-out of TV, print, radio, outdoor, event and retail programs for CMAB’s “It’s the Cheese” campaign. Resulted in broad awareness and successful branding of “California Cheese”. Developed and executed an integrated marketing plan for Del Monte, culminating in the company’s first major image campaign in over 10 years....(Show Less)